It’s move-in day. Your truck is pulling up to the building filled with boxes, you’ve signed the lease, and now you’re ready to pick up the keys. As a new resident, I can imagine that there’s nothing more exciting than moving into your brand new apartment in Hollywood. That is until the leasing specialist unexpectedly hands you a beautiful move-in gift to welcome you home. Gestures like this help to show residents that they’re not just another unit number.
Move-in day is the beginning of a whole new chapter for both residents and management, and when we were asked to curate the perfect gift for Wood Partners new luxury lease-up, Alta Ink, words can’t describe how thrilled we were.
We began by taking inspiration from the property’s brand identity and location: Hollywood, writers, scripts, black-and-white coloring, even the building’s name lent a hand. Residents of the newly constructed property can also choose between a “black” or “white” color palette for their apartment’s interior finishes (how chic is that?). Then to top it off, Alta Ink’s façade is designed to look like an Old Hollywood-era camera. We knew exactly where to start.
We started with a classic white gift box and juxtaposed it with a black satin ribbon, almost reminiscent of ink on a blank page. We wanted the presentation to be modern, sleek, and timeless – just like a good movie. Inside, we filled the box with black crinkle fill to stay with the color palette and create contrast with the outside. Then as a nod to the locale and architecture, we chose products that would bring each resident’s story to life.
Inside, we added all black-and-white products including a high-quality unlined, sketchbook embellished with the words “Big Idea Book” in black printing and gold foil that feels very substantial in hand. It’s perfect for all those moments when inspiration strikes.
As a keepsake, on that first morning they wake up in their new home, residents can sip out of the white enamel mug imprinted with the quote, “Home is where your story begins”. Then we rounded out the gifts by just full-on embracing the theme and including freshly-roasted ground coffee appropriately named “Writer’s Block Coffee”.
We definitely think these move-in gifts will inspire some amazing stories. Mark my words.
Let us know what you think of these gifts in the comments below.
Get to Gifting
To inquire about how we can help bring your own custom gift box design to life, click below. We’d be excited to pull together some ideas for you.
Check Out Alta Ink
For more information on Alta Ink’s floor plans, amenities, and apartment availability, please visit their website below.